The BIGD Loyalty Reward Token
The BIGD Token is a blockchain based loyalty rewards program. Issued to collectors and buyers of Richard Head Esq primary drop digital creations. Tokens may initially be redeemed for products, discounts or services within the Richard Head Esq creative environment. Will extend rewards program to third party digital creators and studios outside of this environment in the near future.
BIGD Token White Paper v 1.1 August 26, 2026
Industry Background
Traditional art is elitist. It’s an exclusive club with membership closely tied to wealth, privilege and who you know. And its gatekeepers, galleries, curators, agents and promoters all work hard to keep it that way.
Digital art on the other hand is new, young, brash and exciting, perfectly suited to today’s twenty and thirty something tech bros, gamers, gamblers and traders. And they aren’t waiting for an invitation. They’re kicking the door down and making their own rules. They see digital art for what it is, cool collectible digital assets which are easily acquired, easily displayed and easily sold or traded when it’s time to make a profit.
As a leading digital creator, Richard Head Esq is leading this trend. Our philosophy is to make digital art collecting easy and impulsive. We simplify the process, reduce the risk and maximize the fun factor. Our stuff is cheeky, edgy and unapologetic. Every collection is priced to sell and pitched to appreciate meaningfully in value over the short term.
And to make collecting even more rewarding, we’ve matched each piece of our digital art with digital loyalty reward tokens. Buy one piece of digital art, get a bunch of tokens for free. What could be sweeter!
Biz Dev Strategy
The digital art market is booming and growing at over 15% per annum. Many industry analysts expect it to exceed the value of the traditional art market within the next fifteen to twenty years. We’ve already seen a brief indication of this in 2021/2 when sales of NFT’s rocketed to $17B (one third of the traditional art market sales that year).
This is no surprise. The increasing security and verifiability of blockchain technology together with the booming creative capabilities of AI and its portability and tradability is increasingly making digital art a highly sought after category of digital asset and attracting millions of new creators and new collectors.
At Richard Head Esq we are positioning ourselves for when this happens and a big part of our strategy is the creation of a million + follower base. The BIGD Token will play a major part in the successful development of this plan, not just by building our own collector network but by making the BIGD Token the default loyalty reward token of a network of the largest and most influential digital creators on the planet.
Making the BIGD Token the default crypto token of the world’s largest art sales network is our goal.
Token Earnings Mechanism
BIGD Tokens will be issued to collectors, free of charge, as a reward for purchasing artworks (digital and tangible) in designated RHEsq primary drop collections.
The amount of BIGD Tokens awarded to collectors per primary drop will be set by RHEsq management on a case by case basis subject to the nature of the artwork dropped, selling price, quantity and collector demand. Example: 10,000 BIGD Tokens will be issued for every artwork purchased from the upcoming Dancing Dickies NFT collection (selling price ranges from $100 to $300).
The amount of BIGD Tokens to be awarded per purchase will be announced in advance of each collection drop.
BIGD Tokens will be issued on primary sales only. Secondary sales and resales will not qualify.
BIGD Tokens will also be issued to collectors for various alternative actions such as marketing and promotional activities, social media engagement, participation in events, referrals and creative partnerships.
Our goal is to list the BIGD Token on public crypto exchanges as soon as feasible, enabling collectors to easily acquire BIGD Tokens and to buy, sell and trade these tokens freely and securely.
Benefits and Rewards
BIGD Tokens may be redeemed for products, discounts or services within the Richard Head Esq creative environment. These will include:
- Discounts on all nominated RHEsq digital art and asset drops. Full details regarding discount amounts and token redemptions per collection will be announced prior to all drops.
- Early access to new drop white lists and special offers
- Access to upcoming development projects, dates and pricing information
- Access to token drops for participating in RHEsq promotions and social events
- Access to exclusive merch and promo events
- Opportunity to explore creative partnerships and other opportunities with the RHEsq team
- Opportunity to become an official marketing and rev share partner
It is our intention to keep adding rewards and incentives to this program as it develops. We will continue to keep members and collectors informed of all details.
Investible Collectibles
In keeping with the RHEsq philosophy that collecting digital art should be easy, impulsive and fun, we also strongly believe that digital art should be a good investment. We call it investible collectibles and we strive to ensure that every one of our collections is the following:
- Readily identifiable theme and style which is unique, charming, fresh and desirable
- Priced to sell out quickly and easily
- Identify drop ratio so that demand always exceeds supply
- Sold with meaningful rewards and loyalty incentives
And should always:
- Be collected as much for artistic enjoyment as for investment potential
- Steadily increase in value over original drop price
- Be easy to resell on the secondary market
- Ensure the loyalty rewards incentive has significant upside
By ensuring that all the above requirements are met, our goal is to ensure that every RHEsq digital collection is a happy collecting experience as well as a profitable one.
Redemption Mechanics
BIGD Tokens may be redeemed for products, discounts or services within the Richard Head Esq creative environment. Redemptions will be done via a manual system on launch then automated shortly after.
Redemption specifics will change from time to time depending on feedback and demand from our loyalty partners, but we will keep all our collectors and loyalty partners fully informed of all details at all times.
Technical Architecture
Blockchain: Polygon Mainnet
Smart contract: OpenZeppelin ERC-20 Token Template
Smart contract functions:
- Upgradeable Proxy
- Mint and Batch Mint
- Pause/Unpause
Not included:
- Token Burning
- Staking
- Time Lock
The BIGD Smart Contract was developed on RemixIDE. We used a standard OpenZeppelin ERC-20 Token Template and made our own revisions to suit the Loyalty Reward program. We plan to upgrade and add additional features to the smart contract as the program develops, taking special consideration for security, safety and stability of the eco system.
Token burning, staking, or a time lock function is not included as of yet. We feel these functions are not required for the proper operation of the loyalty reward program. These features may be added in future if deemed necessary or based on user feedback.
Security
Safe Wallet owns the smart contract (Gnosis Safe). Multiple signatures are required for any change or interaction with the smart contract, the wallet owners are distributed across multiple devices.
Tokenomics
Supply Model: BIGD Tokens will be issued to collectors, free of charge, as a reward for purchasing artworks (digital and tangible) in designated RHEsq primary drop collections
Allocation:
- Founders: 35%
- Community Rewards: 40%
- Liquidity: 5%
- Marketing: 10%
- Strategic Reserve: 10%
Cap: 1 Billion tokens, hard cap
Vesting: Immediate
Tradability: As soon as listed on DEX or CEX
Transaction fees: 0% on launch, possibly introducing 2-3% once established
Deflation Mechanisms: None
Community and Ecosystem
Initial primary collector profile will comprise tech savvy individuals primarily in their twenties and thirties with intersecting interests in digital art, digital assets, cryptocurrency, currency trading, Web3 technologies, sports, sports betting, online gaming, and prediction markets.
This is a profile that fully understands the concept of digital assets, their tradability, their fun factor and the ecosystems most likely to result in a meaningful increase in value.
A secondary audience of older, more traditional collectors will coalesce around the value offered by the artwork itself and the opportunity to profit from secondary sales.
Future Developments
Our intention is to extend the BIGD rewards program to other third party digital creators and studios outside of the RHEsq environment in the near future.
Currently there is a serious lack of marketing expertise and technological skills amongst digital creators and artists. We see a huge opportunity to offer a fully developed and fully functional tokenized rewards program to qualifying creators and studios worldwide on a revenue share basis which would immediately result in a massive increase in the number of BIGD token projects, holders and users, alongside massive growth of the entire BIGD Token ecosystem.
We will begin our push into this expansion program in Q4 2026.
Exchange Listing
Our goal is to list the BIGD Token on public crypto exchanges as soon as feasible, enabling collectors to easily acquire BIGD Tokens and to buy, sell and trade these tokens freely and securely.
Drop us a note if you would like to receive further listing information:
Dick@RichardHeadEsq.xyz
Risks and Disclaimers
Please Note: We are digital artists, not techies, lawyers or crypto bros so our experience of developing and launching a digital token is limited. But we fully understand the need for an honest and open loyalty rewards type program created specifically for the digital asset environment.
The BIGD token is our initial solution. It is not a quick cash grab. We see it as a longer term project whereby the program increases in value the more collections we create and sell, the more tokens we issue as collector rewards and the more the token increases as a store of value in our eco system.
Having said that however, we believe we are still required to issue a formal official legal disclaimer, so here it is:
Legal Disclaimer
Not Financial Advice
The content provided herein is for informational purposes only. It does not constitute financial, investment, legal, or tax advice. You should not treat any information as a proposal to make any investment.
Risk of Loss
Cryptocurrency investments are highly speculative and volatile. Purchasing, holding, or trading crypto tokens involves a high degree of risk. You may lose all or part of your invested capital.
No Warranties
This project and its tokens are provided on an “as-is” and “as-available” basis. The development team makes no representations or warranties of any kind, express or implied, regarding the functionality, security, or future value of the token.
Regulatory Compliance
The tokens are not intended to constitute securities in any jurisdiction. It is your sole responsibility to ensure compliance with the local laws, regulations, and tax obligations of your country of residence before participating.
Meet the Team
A handful of slackers, a couple of moochers and various assorted hangers on. But we have fun and even manage to push some decent collections out the door!
Contact Us
Feel free to contact us if you need any further information regarding our BIGD loyalty reward program and token, if you would like to discuss a potential volume purchase, if you would like to join our white list for upcoming drops, if you would like to discuss a possible creative partnership or if you’d just like to chat. We would love to hear from you.
Email: Dick@RichardHeadEsq.xyz